More attention. More upselling. The right display solution for every petrol station.
Every petrol station is different. Whilst independent petrol stations can often decide on their own advertising strategies, branded petrol stations frequently have to comply with central guidelines or corporate design guidelines.
That is why there is no single solution, but rather a range of digital advertising displays – tailored to the location, operator and area of application.
What sort of petrol station do you run?
Not every petrol station has the same requirements.
Independent petrol stations
In this case, the owner often decides on marketing and promotional materials themselves. Mobile or permanently installed displays offer maximum flexibility.
Branded petrol stations
Many petrol station chains specify their promotional materials centrally. Nevertheless, there are often opportunities in the shop area or within designated advertising zones.
Petrol station shops
The shop is now one of the main sources of revenue. Digital displays help to specifically promote additional sales, such as coffee, sandwiches or car washes.
Motorway service stations
Here, the focus is usually on larger numbers of visitors and multiple areas of operation. Often, various display solutions are used simultaneously.
Not all digital advertising is the same
Not every petrol station has the same requirements. Whilst independent petrol stations often decide on their own advertising measures, branded petrol stations are often subject to guidelines set by the oil company or the shop concept.
That is why we first analyse your location and then recommend the most suitable solution – from mobile displays to permanently installed digital signage solutions.
Common challenges
The petrol station is part of a chain
Many operators do not have the freedom to decide on advertising materials. However, there are often opportunities within the shop or within the designated areas.
The display is left unattended
For sites that are permanently unmanned, we recommend either permanently installed solutions or specially secured systems, depending on the situation.
Multiple locations
With a centralised content management system, content can be updated simultaneously across multiple displays.
Portable or fixed displays?
Many business owners are initially interested in a mobile display. A mobile customer stopper offers an easy way to get started, particularly if they have no previous experience with digital signage.
Once digital advertising has been successfully implemented, further applications often arise – for example, in-store, in shop windows or as a permanently installed outdoor solution. That is why we see MOVE-ONE not just as a product, but often as the first step towards a comprehensive digital communication solution.
Customer Stopper Models
The best selection of digital and mobile customer catch-eyes!
We don’t just sell displays. We help petrol stations find the right solution for their site – from mobile advertising displays to bespoke digital signage projects.
Whether it’s a single petrol station, a petrol station shop or a network of outlets: together, we’ll develop a solution that meets your needs.
Become a Referral Partner
We are looking for pilot sites in Switzerland for selected companies. Depending on the project and location, pilot partners can benefit from attractive introductory terms.
Contact us info@mybow.ch René Bachmann Tel: +41 (0) 41 212 79 55
My name is René Bachmann; I am the founder of mybow® and an entrepreneur, and I grew up in the Seetal region of Lucerne. After more than 20 years in various management roles within the construction industry, I now support companies in the fields of smart technologies, digital experience, digital signage, and direct import and sourcing from China.
Thanks to my strong network in German-speaking Switzerland and French-speaking Switzerland – particularly in the Geneva area – as well as a network of partners and suppliers in China that I have built up over many years, I connect people, markets and innovative solutions. As co-founder of the China Foods Alliance®, I am also committed to promoting the exchange of knowledge and culture between Switzerland and China.
Personal advice, trust and long-term partnerships are my top priorities.
