Digital advertising displays for the retail sector and specialist shops

DIGITAL ADVERTISING
Digital customer displays & professional display solutions

DIGITAL EXPERIENCES

Technologies that capture attention and bring brands to life.

DIRECT SOURCING
Direct imports, OEM solutions and product development from China.

More focus on where purchasing decisions are made

From high streets and shopping centres to chain stores – professional digital signage solutions to attract more attention at the point of sale.

In high-street retail, it is often a matter of just a few seconds that determines whether a person enters a shop or walks past it. Attractive shop windows, changing offers and a professional presentation are therefore more important than ever. Digital advertising displays make it possible to present promotions, new products and brands in an engaging way – flexibly, modernly and without the daily hassle of printed posters.

Outside the shop – attracting attention

The aim here is to encourage passers-by to come into the shop.

Shopping streets & pedestrianised areas

In busy city centres, it is often a matter of just a few seconds that determines whether someone enters a shop.

Mobile digital customer displays attract significantly more attention than traditional posters and allow promotions, new products or brands to be showcased in a flexible way.

Covered shopping arcades

Although many shopping arcades are covered, they are still affected by direct daylight or sunlight.

Conventional indoor screens quickly lose their impact in these conditions. Semi-outdoor solutions with higher brightness are suitable for such locations.

Shopping centres / Shopping malls

Shopping centres often provide the ideal setting for digital customer catch-eyes. The displays can be positioned flexibly in front of the shop and directly engage passers-by.

Semi-outdoor solutions are ideal for seasonal promotions, new product launches or brand campaigns.

Shop window

If it is not possible to install a customer stopper due to regulations or space constraints, digital shop window displays offer an alternative.

However, it should be borne in mind that screens behind glass often attract less attention than freestanding displays, due to reflections and the distance involved.

In-store – Inspiring customers

Once the customer has entered the shop, the purpose of the display changes.

It is no longer simply a matter of attracting attention, but of evoking emotions, explaining products and positively influencing purchasing decisions.

Typical applications
⭐ Brand Worlds
⭐ Product videos
⭐ New arrivals
⭐ Cross-selling
⭐ Inspiration
⭐ Promotional films
⭐ Social media
⭐ Waiting areas

A single shop or a chain of shops?

Independent specialist shops

Retail outlets, in particular, need flexible solutions that can be updated quickly and easily.

Promote special offers, seasonal promotions or events – with no printing costs at all.

Retail chains & retail groups

Where there are multiple locations, the focus is on efficiency and a consistent brand image.

A centralised software system allows all displays to be managed across multiple sites.

Multiple locations

With a centralised content management system, content can be updated simultaneously across multiple displays.

Typical content

Digital displays also offer a wide range of possibilities within the shop:

Promotions & Sales

• Promotions
• New collection
• Seasonal offers
• Gift ideas

Brand communication

• Brand worlds
• Promotional films
• Product videos
• Social media

Customer information

• Opening hours
• Events
• QR codes
• Customer reviews

Chain stores benefit particularly

For retail chains, the focus is not on individual screens, but on the efficient management of all their outlets.
• Centralised content management
• Time-based campaigns
• Location-based content
• Consistent visual identity
• Rapid updates across all branches

Why digital signage?

📄 Paperless
⚡ Change content in seconds
🎯 More attention
🌱 More sustainable than printed posters

Our screen models

MOVE-EASY

Indoor LCD

MOVE-MALL

Semi-outdoor LCD

MOVE-ONE

Outdoor LED

WALL

LCD on the wall

WINDOW

LCD behind glass

MOVE-DUAL

Outdoor double-sided LED

MOVE-DUAL SEMI

Outdoor double-sided LED

Field of application	Suitable display solution
Shopping street / pedestrian zone	MOVE-ONE
Covered shopping arcade	MOVE-MALL
Shopping centre / Shopping mall	MOVE-MALL
Shop window	MOVE-WINDOW
Retail space	MOVE-EASY
Reception / Ticket Office	MOVE-EASY
Wall mounting	MOVE-WALL
Several branches	Enquire about centralised content management

Why mybow?

We don’t just sell displays. We help petrol stations find the right solution for their site – from mobile advertising displays to bespoke digital signage projects.

Whether it’s a single petrol station, a petrol station shop or a network of outlets: together, we’ll develop a solution that meets your needs.

Become a Referral Partner

We are looking for pilot sites in Switzerland for selected companies. Depending on the project and location, pilot partners can benefit from attractive introductory terms.

Not sure?

Get in touch now
Contact us using the contact form or give us a call to receive a detailed quote.

Contact form

Contact us
info@mybow.ch
René Bachmann
Tel: +41 (0) 41 212 79 55

My name is René Bachmann; I am the founder of mybow® and an entrepreneur, and I grew up in the Seetal region of Lucerne. After more than 20 years in various management roles within the construction industry, I now support companies in the fields of smart technologies, digital experience, digital signage, and direct import and sourcing from China.

Thanks to my strong network in German-speaking Switzerland and French-speaking Switzerland – particularly in the Geneva area – as well as a network of partners and suppliers in China that I have built up over many years, I connect people, markets and innovative solutions. As co-founder of the China Foods Alliance®, I am also committed to promoting the exchange of knowledge and culture between Switzerland and China.

Personal advice, trust and long-term partnerships are my top priorities.

Strong partners
in China

Highest quality & reliability

Innovation for
Your success

Passion for technology, food & culture