What we do

mybow guides you through the process of positioning, branding and communication! The focus of mybow is on the creation of unique content and visual elements such as photos, blogs, reports or AI-generated content. mybow acts as an external marketing partner for many companies and covers the areas of graphic design, web design and digital marketing. Small and medium-sized companies in particular make use of the competitive marketing subscriptions. mybow works with professional partners and has an extensive network in Switzerland and China.

How we do it

Working on your brand means investing in your future. This should be the basis of success for many years to come. Before you invest in your brand, there are a number of things you need to consider. Three elements are important for a good result:

  • Create a clear positioning in advance and review/optimize your brand!
  • Create outstanding content that makes your brand unique!
  • A brand needs care. Work on it constantly to increase brand awareness!

If you face one of the following cases, then your are right with us!

  • Brand localization Switzerland
  • Creation of added value for products & services
  • Product extension
  • Company takeover / handover
  • Refresh of the company image
  • Family succession

Our customers

Our typical clients are SMEs with 5-200 employees mainly from Agro- & Construction Industry who are already active on the market and already offer existing products or services. What they have in common is that they don’t know exactly how to go about it or that they lack the resources or know-how.

This is exactly where mybow comes in!

mybow relies on an extensive local network in Switzerland and China and can bring you together with strong and professional service and communication partners.

Define your targets first

First, define your objectives. Do you want to invest in your brand in short or medium term? Do you invest in your brand because you believe in your business model? Do you believe that a stronger brand can help you increase the profit of your products?

Steps

Coordination & mentoring by mybow

  1. Define the strategic elements first! Workshops
  2. Create your branding elements and fix it in a clear Brand Guide! Workshops
  3. Create a website that reflects the developed elements! Web Design
  4. Create visuals and content based on the existing brand guide! Brand Content Brand Visuals

What is included in a branding

Each project is different, but a combination of the elements described above. Strategy, branding, logo, visuals, flyers, business cards, website, social media support, photo shoots, video shoots or even a launch event are elements that mybow can cover in collaboration with our network of professional partners. The question is, how much effort do you want to put into your brand, and how exceptional do you want the results to be?

Price ranges

  • A small branding project can be carried out within a price range of CHF 10’000.- to 15’000.-
  • For medium-sized branding project, the price range is between CHF 20’000.- to CHF 40’000.-
  • For outstanding and high level branding, the prices are from CHF 50’000.- upwards

Brand Registration

A trademark registration sets you apart from the competition and increases the economic value of a company. Trademark protection gives the company the exclusive right to use the trademark for the designated goods and/or services. A trademark helps to build a good reputation on the market and thus increases credibility. Trademark protection is an asset and enables the company to take legal action against misuse of the trademark.

Brand Registration

  • Preparation of the list of goods and services
  • Registration of the trademark
  • Completion of all formalities in connection with the registration
  • Assumption of representation for 10 years
  • Timely reminder of the trademark renewal after 10 years
  • Application fees for 3 protection classes

Why a brand registration?

  • Exclusivity
  • Credibility
  • Economic value
  • Legal protection
  • Market differentiation

Brands created by mybow

Shortlist

Customer’s voice


Dano Halsall

Founder Dano Coaching & World champion and record holder in swimming

“As the founder of Dano Coaching, I am grateful for mybow’s partnership and creative expertise. They brought my coaching vision to life with a captivating logo and stunning website. With their support, my dreams became reality. I highly recommend mybow as professional and creative partner”