Team
René Bachmann
- Member of the board and director at mybow
- rene.bachmann(at)mybow.ch
Meet René, the visionary founder of mybow Brand Consulting. René’s drive is fueled by bringing ideas to life, crafting them into greatness with the collective efforts of his team – and mybow is the embodiment of this passion.
René is an adept navigator in the world of business development and marketing. He takes the help in capturing customer needs, defining work plannings and budgets, and ensuring everything are in place for the team to excel. His expertise and insights are not just his – he shares them generously with both the team and clients.
René’s real prowess lies in his ability to transform fledgling business ideas into comprehensive, action-ready plans. This skill stems from his innate ability to listen, understand, and collaboratively evolve ideas with his team. As linguist speaking 5 languages with a passion for marketing and people, René is the driving force that keeps mybow perpetually moving forward.
Susan Wang
- Marketing Manager
- susan.wang(at)mybow.ch
Meet Susan, our seasoned Marketing Manager who blends creativity with strategy. With 20 years of experience and a history of successful projects, Susan’s talent for creative problem-solving is only matched by her deep understanding of the latest marketing trends.
Having honed her skills in the luxury and hospitality industries, Susan is adept at catering to discerning clientele and crafting strategies that truly resonate. She has a knack for capturing the essence of a brand and engaging its audience in a meaningful way.
But what sets Susan apart is her passion. She pours her heart into creating impactful campaigns that deliver results. With Susan on the team, you’re not just getting a seasoned marketer, you’re getting a devoted partner committed to driving your business towards its goals.
Yuan Gössi
- Marketing Manager
- yuan.goessi(at)mybow.ch
Meet Yuan, our energetic Marketing Manager. A wizard with numbers and a data devotee, she employs her scientific acumen to master the art of marketing. With over a decade of experience in startups and SMEs, Yuan brings insights from the frontline of business growth, specializing in SEO, SEM, Google Ads, and social media marketing.
Yuan’s analytical skills shine in her ability to decode complex data, spot hidden trends and transform them into strategic growth plans. Always at the cutting edge, Yuan uses AI technology to optimize our processes, keeping MyBow ahead of the curve.
When she isn’t dissecting data or mastering the latest tech, she’s in her garden, nurturing plants with the same care she brings to our client’s businesses. Having Yuan on board, you’re not merely gaining a savvy marketer; you’re also securing a tireless advocate dedicated to propelling your business toward new heights of success.
Yulia Bai
- Market Director Eastern China
- info(at)chinafoods.ch
Meet Yulia, our Dynamic Market Director for Eastern China. She brings a distinct blend of creativity and strategy, leveraging her skills in business and market development. Yulia consistently applies her market knowledge from China and benefits from her several years of experience in Switzerland.
As a strategic thinker, Yulia challenges herself to always find the best solutions for our customers. Her dedication to securing the best benefits for customers helps to steadily improve our services. As the Market Director for Eastern China, she is our primary contact in China for partnerships and overseas investors. We’re delighted to have Yulia on the team!
Martin Bühlmann
Graphic Designer
Meet Martin, our accomplished Graphic Designer, who believes in finding a visual solution for every problem. With 25 years of freelance experience, he’s a master at creating stunning logos, brochures, advertisements, and a variety of marketing materials.
What makes Martin’s work stand out at mybow is the diversity of our projects he is involved. Thriving in our dynamic environment, he embraces the challenge of crafting contemporary designs that capture the essence of our evolving clientele. In Martin, you won’t just find an experienced designer. You’ll discover a visual maestro who is as passionate about your brand’s image as you are. With Martin on board, your brand isn’t just seen—it’s remembered.
Angela Martins
Community Manager
Meet Angela, our vibrant Community Manager. Having been with mybow since its incorporation, Angela has seen our growth first-hand, gathering a wealth of skills along the way and forming bonds with a team of motivated creatives.
Angela’s primary role lies in social media communication, expertly managing our client’s LinkedIn presence and engaging with our community across various social platforms. Her knack for digital engagement helps us connect with our audience in meaningful ways, keeping the conversation going and ensuring our clients always feel heard.
In Angela, you’ll find more than a community manager; you’ll find a dedicated liaison who ensures that our social media platforms are more than just online spaces – they are thriving digital communities where our clients feel seen, valued, and engaged.
Gina Xu
Photographer
Meet Gina, our gifted Photographer who infuses mybow with her unique aesthetic, steeped in her Chinese heritage and Swiss experiences. Gina excels in producing striking visuals that elevate our clients’ products and narrate their stories. Her adaptability to diverse cultures and backgrounds lends a distinctive, global flair to her work.
But it’s her passion that truly sets Gina apart. A fervent media enthusiast, she finds joy in making an impact through her craft. With each captivating snapshot, Gina doesn’t just create eye-catching visuals, she vividly brings our client’s brands to life. In Gina, we don’t just have a talented photographer, we have a visual storyteller.