We are Susan and René, a dedicated team with experience in electronics, technology and food. As a power duo from Lucerne
we accompany companies on a mandate basis from 20 % - Flexible, personal and solution-orientated.
Our focus is on business support, sourcing, market entry and intercultural co-operation between China and Switzerland. We connect people, markets and ideas - with the aim of building sustainable partnerships and successfully realising projects.
René Bachmann
Owner
rene.bachmann@mybow.ch
LinkedInRené Bachmann is an experienced business supporter with many years of expertise in project management, portfolio management and product management.
He has extensive experience in marketing, communication and business development - with a particular focus on the combination of technology, food and intercultural co-operation between China and Switzerland.
As the founder of mybow gmbh in Lucerne, he supports small and medium-sized enterprises (SMEs) in sourcing, market entry and the development of partnerships - on a mandate basis from 20 % or in project-related cooperation.
His approach combines analytical clarity, strategic planning and cultural sensitivity to translate ideas into marketable concepts and sustainable collaborations.
René founded RedBridge EMS and, together with Susan Wang, the China Foods Alliance.
Susan Wei Wang
Marketing Manager
susan.wang@mybow.ch
LinkedInSusan Wang is an experienced business supporter and sales expert with over 20 years of experience in marketing, hospitality and luxury management.
As a power woman with intercultural expertise, she combines strategic clarity with creative flair and a keen understanding of brand management and market positioning.
With mybow® in Lucerne, she assists companies, restaurants and food brands with business support, sales development and brand building - especially in the exchange between China and Switzerland.
One of Susan's particular concerns is the authentic communication of Chinese food culture.
This passion gave rise to the China Foods Alliance, from which the China Foods Guide and various culinary activities emerged.
Why?
Because we work on a mandate basis and have found that working directly with clients only offers advantages. We feel the team, the customers and the company spirit. We become a „temporary“ part of the company. In this way, we adopt the company philosophy, are more efficient and achieve an optimised result in our collaboration.
