Stratgische Initiativen und Fokusprojekte

In our day-to-day work, we often talk about the importance of clear positioning and a strong, unambiguous brand presence - for small and large companies alike. Focus creates trust, orientation and impact.

Die mybow GmbH konzentriert sich künftig auf eigene Initiativen sowie ausgewählte Fokusprojekte mit strategischen Key Accounts, welche diese Initiativen ergänzen und stärken.

Outsourcing of agency work
Agency work in the web sector will no longer be actively pursued from 2026. Existing mandates will be gradually handed over and placed in trustworthy hands. We would like to thank you for your many years of loyalty and understanding.

China Foods Alliance®

China Foods Alliance® promotes authentic Chinese cuisine in Switzerland, strengthens cooperation between restaurants and local companies and increases quality and visibility in the market. At the same time, it creates sustainable bridges for cultural and economic exchange between China and Switzerland. We connect people, markets and ideas - through educational trips, events and strategic projects in the food sector.

China Foods Alliance

Strada Fooda Street Food

Strada Food combines a curated street food concept on the Südi site in Hochdorf and creates a lively meeting place for employees, visitors and the region. Locally anchored, internationally inspired and realised for everyday use.

Strada Fooda

Artegusto - The art of taste

Artegusto unites Swiss vegetable producers under a common brand for quality and regionality.

mybow is supporting the project in the areas of branding, communication and brand development. More on the Artegusto website.

Artegusto