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Go-to-Market

With mybow, we accompany Swiss SMEs with business support, food branding and act as a bridge builder between Switzerland and China.

BusinessSupport

Key account management

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Cooperation in the mandate

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Multilingual

DE / EN / FR / ZH / IT

ChinaBridge

Intercultural network

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Bridge builder

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Structure Temu distribution

ChinaFoodsAlliance

Culinary events

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Training in Shanghai

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Team building events

FoodBranding

More visibility in the media

Our focus markets

Our customers are food producers and restaurateurs who want to strengthen their brand, as well as SMEs from the tech and electronics sectors, whom we support in China cooperation and partner development.

SMEs from Tech & Electronics

Business Support

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Development Partner China

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Sourcing in China

Food producers & catering

Strengthening the brand

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More sales
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More guests in the restaurant

Three business areas - one integrative concept

mybow is a fast-growing company with a clear strategic focus. At a time when markets are under pressure and margins are shrinking, mybow offers a set-up that creates real added value, especially for SMEs.

mybow's sales are divided equally between the following areas, each accounting for one third:
🔸 ChinaBridge - Consultancy & development of partners for SMEs in tech & electronics
🔸 FoodBranding - Positioning & marketing for food producers and catering businesses
🔸 China Foods Alliance - Projects & events to promote Chinese food culture in Switzerland

What we do

The following are projects in which branding, business support and the China Bridge work together.

Tech brands with a China impact

RedBridge EMS co-created by mybow.

RedBridge EMS combines Swiss development goals with reliable electronics manufacturing in Shenzhen - from prototypes from 10 pieces up to series production. Ideal for R&D/prototyping, SMEs/OEMs with PCB requirements and procurement who want to improve costs, availability and time-to-market. Calculable prices - with the usual Swiss quality.

More on the RedBride EMS website.

RedBridge EMS

Food branding for restaurants & vegetable producers

The world of food is changing: take-away, online orders and rising expectations are increasing the pressure. Success is not achieved through individual measures, but through the interplay of strategy, branding, communication and strong operational performance.

We work with producers, distributors and restaurateurs on a daily basis - we speak their language, know the value chain and help to build trust, inspire guests and survive economically.

Branding

Artegusto is mybow's reference project.

mybow is proud to accompany the well-known brand Artegusto. This brand is a joint project between Stoll Frères SA in Yverdon-les-Bains and Tior SA in Cadenazzo (TI). mybow had the honour of creating the brand and accompanying it since its beginnings. The YOOM tomato is well known in Coop shops. It is an honour for us to be able to work with such innovative vegetable producers.

Discover Artegusto now.

Artegusto

Culinary food activities with China impact

China Foods Alliance® created by mybow.

The China Foods Alliance® promotes authentic Chinese cuisine, strengthens cooperation between restaurants and local companies, increases quality & visibility and promotes cultural exchange between China and Switzerland.

More on the China Foods Alliance website.

China Foods

Strong media partners - We get you into the media

More guests through continuous branding and communication. We make food brands visible, tangible and successful.

Whether branding, website, content or marketing - we take your story to where it will be heard: to your guests, partners and fans.

Media partner

Nĭ hăo! You deserve to be seen!