China Foods Alliance

China Foods Alliance® promotes authentic Chinese cuisine in Switzerland, strengthens cooperation between restaurants and local companies and increases quality and visibility in the market. At the same time, it creates sustainable bridges for cultural and economic exchange between China and Switzerland. We connect people, markets and ideas - through educational trips, events and strategic projects in the food sector.

In our day-to-day work, we often talk about the importance of clear positioning and a strong, unambiguous brand presence - for small and large companies alike. Focus creates trust, orientation and impact. We are now taking this step ourselves.

In future, mybow gmbh's brand presence and external communication will be handled by the China Foods Alliance®. Our thematic focus is clearly on China and food - and this is precisely where we are concentrating our visibility. It is exclusively a matter of focussing our brand presence and external communication.

Operationally, structurally and in the support of our existing mandates, nothing will change. mybow gmbh will remain the legal and operational unit in the background. Mandates in the context of China or food will continue to be supported as usual. We thank you for your trust and look forward to continuing our journey together.