SEO stands for Search Engine Optimisation. This is how you design your website so that Google understands it and displays it as high up as possible.
For restaurants, this means in concrete terms:
- Improve local visibility (e.g. "Pizzeria Winterthur")
- Structure & optimise website content
- Fast loading times & mobile display
- Texts that contain keywords (e.g. "Vietnamese restaurant Zurich")
Post simple blog articles (e.g. "Our vegan highlights in spring")
- Describe photos with ALT tags ("Pho Bo with coriander and lime")
- Link Google Business cleanly
- Mention opening hours & address several times
➡️ Google shows Maps entries with Google Business profiles first. If you don't show up - or your listing looks bad - you're out.
At mybow we think website, design and SEO together:
- We build sites that work AND are found
- We deliver content that Google likes - without empty phrases
- We know the needs of restaurants & food brands
➡️ Not only will you be found - you will also impress the guests who discover you.
SEO is not magic - it's structure, clarity and a bit of technology. For restaurants, this means: more visibility, more trust, more guests. And best of all: you don't need to advertise - you just need to be found.
