How do potential guests become enthusiastic visitors - and later regular customers?
The customer journey describes the journey of your guests: from their first contact with your brand to their decision in favour of your restaurant - and beyond. Whether online via Google, through social media, a recommendation or past the shop window - every touchpoint counts. With mybow®, you can analyse these touchpoints in a targeted manner - and learn how to design them clearly, coherently and effectively.
The goal: an experience that runs through the whole. A common thread. A real connection
Your guests' journey - before the first bite. The customer journey encompasses all phases in which guests come into contact with your restaurant or brand:
- Before the visit: Google, website, reviews, social media
- During the visit: Reception, menu, service, atmosphere
- After the visit: follow-up, evaluations, return visit
If you understand where your guests obtain information, make decisions and experience things, you can take a targeted approach.
Whether on your smartphone, on Google, in a shop window or through a shared photo on social media - you are constantly being noticed. The question is: How?
We analyse together:
- Visibility in Google, Maps & Social Media
- Effect of shop windows, screens & menu boards
- Consistency of your language, design & content
- You learn: Where your brand is effective - and where you still have potential.
