We work with you to develop the core of your brand.
ContentsVision: How we want to change the world in the long term
Mission: The contribution we stand up for
Brand Profile:
Values: What a brand really stands for internally.
Benefit: What concrete benefit the brand offers the customer
Differentiation: What sets us apart from the competition
Tonality: How the brand sounds, works and speaks
One Sentence: Explain what we do in one sentence
Who: For which customer group the brand is intended
What: What the brand offers or achieves
How: How we differ, what sets us apart
Story: The story that brings our brand to life
Reason Why: Why customers trust us (e.g. quality, attitude)
Corporate Design: Visual appearance of the brand: logo, font, colours
Included- Development of the branding guidelines
- Making recommendations