Brand Laboratory


The strategy & Branding development is based on our workshop modules Brand Laboratory. We work on the company profile, screen the market, define the target groups, and help to better differentiate the offer. Further, we identify target group-oriented (B2B or B2C) communication channels. We work closely with your team and jointly develop the basis for effective strategies and outstanding branding.

You will get

  • Joint development of branding with selected methods
  • Joint development of the positioning with selected methods

Frame

  • 地点:卢塞恩办公室(其他地点可提前2周安排)
  • 主持人: mybow (1-2人)
  • 出席者:最多4位
  • workshops of 2.5 à 3h + catch up
  • Output: Miro / Canva Board

Positioning

Depending on the time and number of workshops, it may only be possible to work on selected topics:

  • SWOT: Where do we stand?
  • Future Map: Where are the trends heading?
  • What makes our team qualified?
  • Why should the customer trust us?
  • Market: Description of the market
  • Use Cases: Where and why are we needed?
  • Define main target groups
  • Creating the customer profile
  • Do we know what we offer?
  • Value Driver: How do we differentiate ourselves?
  • Irresistible Offer: How can we convert Pains into Gains?
  • Bonus Stack: How can we make the offer irresistible?

Branding / ReBranding

Depending on the time and number of workshops, it may only be possible to work on selected topics:

  • Branding Wheel
  • Vision, Mission
  • Who, Who, What, How
  • Brand Profile
  • Reason Why
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