Whether it's takeaway or fine dining - today's guests look online first. If your restaurant is not visible or looks outdated, potential guests will immediately lose interest. Social media is no longer an add-on - it's a crucial touchpoint with your brand. And it's not just about reach. It's about trust, style and experience.
These channels await your local guests:
Local guests often use Google. People who google "Asian restaurant Zurich" first look at Insta and your website:
✅ Instagram: Food photos, reels, atmosphere
✅ Facebook: Daily menus, events, opening hours
✅ Google Business: Ratings, location, route
➡️ If nothing has been posted since 2019 or your website is incomplete, you're out...
For Asian target groups, tourists & communities:
These channels are essential for Chinese guests or expats - Google & Instagram often play a secondary role here. Depending on their origin and culture, many guests use other platforms - e.g:
✅ Xiaohongshu (Redbook):Lifestyle & food discovery platform
✅ WeChat Channels: Mini websites, posts and communication
✅ Dianping: "Chinese Tripadvisor" for restaurants
For Asian restaurants, visibility needs to happen on both levels - local & international. We at mybow also know our way around the Chinese platforms.
📸 Professional food photography: Beautiful, detailed images always work - on Insta, Redbook and Google.
🎥 Moving image & reels: Cooking processes, preparation, short statements or insights into the kitchen - videos massively increase reach.
🧠 Backstage & everyday life: Show your team, your ingredients, your philosophy - real insights create closeness.
Important: Quality beats quantity. Better 2 strong contents per week than 10 random posts.
❌ LinkedInNo channel for guests, only for B2B (staff, suppliers)
❌ X / Twitter:Text-heavy, no food relevance in the DACH region
⚠️ Pinterest:Only for recipes or DIY - not for traditional restaurants
⚠️ TikTok:Only makes sense with a clear strategy & young target group (street food etc.)
Focus on what suits your target group - not on every trend.
Of course you can do a lot of things yourself - but:
- Do you have a consistent visual language?
- Do you plan strategically or spontaneously?
- Do you have time for story, video, editing, text?
👉 At mybow you get:
- Content planning & editorial support
- High-quality food photography & reels
- Platform-compatible publishing (also Redbook / WeChat)
Social media as part of your overall presence - not as a stand-alone measure
Social media is not a nice-to-have - but an important part of your brand impact. With images, reels and a targeted presence, you can whet the appetite for more - online and offline. And with mybow, you get strategy, design and implementation from a single source - for Swiss guests and Asian communities.
