SEO for restaurants - Be found better on Google.

Why SEO is crucial for restaurants today

How SEO helps your restaurant rank better

SEO stands for Search Engine Optimisation. This is how you design your website so that Google understands it and displays it as high up as possible.

For restaurants, this means in concrete terms:
- Improve local visibility (e.g. "Pizzeria Winterthur")
- Structure & optimise website content
- Fast loading times & mobile display
- Texts that contain keywords (e.g. "Vietnamese restaurant Zurich")

The 5 most important SEO factors for restaurants

1. mobile optimisation
Most guests search on their mobile phones. Your site must look and function perfectly on mobile phones.

2. improve loading time
A slow site loses visitors AND Google ranking. Compress images, optimise server.

3. use local keywords
z.e.g. "Vegan restaurant in Bern", "Thai takeaway in Basel". Avoid generic titles such as "Homepage" or "Welcome".

4. structured content
Each page should have a clear heading structure: H1 for titles, H2 for sections. Link pages such as menu, team or reservation logically.

5. optimise metadata & URLs
Each page should have a clear title & a descriptive URL: /speisekarte, /kontakt, /ueber-uns (not /page-id=123) etc. etc.

Bonus - What you can also do

Post simple blog articles (e.g. "Our vegan highlights in spring")
- Describe photos with ALT tags ("Pho Bo with coriander and lime")
- Link Google Business cleanly
- Mention opening hours & address several times

➡️ Google shows Maps entries with Google Business profiles first. If you don't show up - or your listing looks bad - you're out.

What mybow can do for you

At mybow we think website, design and SEO together:
- We build sites that work AND are found
- We deliver content that Google likes - without empty phrases
- We know the needs of restaurants & food brands

➡️ Not only will you be found - you will also impress the guests who discover you.

Conclusion

SEO is not magic - it's structure, clarity and a bit of technology. For restaurants, this means: more visibility, more trust, more guests. And best of all: you don't need to advertise - you just need to be found.

Restaurant SEO Optimisation - How mybow can help.

mybow Brand Consulting specialises in brand development and advertising for hospitality businesses. We combine marketing expertise with intercultural understanding - and create advertising that works.

We offer:

Branding & visual design
Logo, colours, menus, packaging
Web design
Restaurant packages, with SEO and multilingualism, reservation system and shop
Content Creation
Food photography, reels, videos
Communication
Marketing subscription, campaigns, Google Business, Google Ads and SEO
Workshops & Consultancy
For branding & business
Strategic advertising
Also for Asian and Chinese restaurants

Do the free online brand check now:

Brand Check

To the editor

René Bachmann is the owner of mybow and co-founder of the China Foods Alliance

As a business and marketing strategist, he supports companies in the development of clear positioning and sustainable visibility - with a focus on brand-strong content and digital growth strategies for SMEs, especially for catering and food brands.

As co-initiator of the China Foods Alliance, he is also committed to intercultural exchange in the areas of cuisine, education and entrepreneurship and supports Chinese food culture, especially Chinese restaurants in Switzerland.

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