The catering industry is under pressure: rising costs, changing guest expectations, new competitors. Added to this are platforms such as Google, TripAdvisor and Uber Eats, which are changing consumer behaviour. In this dynamic, clear communication becomes a question of survival - and advertising a strategic necessity
Many restaurateurs are hosts, creatives and doers - but not brand strategists or digital professionals. Between the kitchen, purchasing and staff, there is little time for long-term communication.
The result: no standardised brand presence, outdated websites, a weak Google presence - and wasted potential.
The catering industry has changed - and with it the way people discover restaurants. Flyers, adverts and posters often no longer generate lasting attention. Today, other things count: visibility on Google, a strong brand on social media, professional design and cultural authenticity.
Today, advertising in the catering industry must do more than just inform.
She must:
- Arouse emotions
- Bringing brands to life
- Creating digital touchpoints
- Making cultural identity visible
➡️ Whether Chinese fine dining or Vietnamese snack bar - restaurant advertising only works if it combines target group, design and technology.
If you do restaurant advertising right today, you are not building an "advertising campaign", but a recognisable brand.
With clarity, emotion, aesthetics - and a strategy that is tailored to your restaurant and your guests.
mybow helps you to become visible - and unforgettable.
