Restaurant Website - These contents are mandatory.

What a good restaurant website needs to do today

Why your website is crucial today

More and more guests are searching for restaurants online - via Google, Maps, Instagram or directly. If your website is outdated, slow or confusing, you are losing potential guests every day. Your website is your digital business card - it often decides in just a few seconds whether someone makes a reservation or clicks through.

The 5 most important elements of your restaurant website

1. your story - your brand - your slogan
Tell us what makes you special. Asian cuisine with a twist? Family business? Street food with quality? And create a slogan that sticks - that will make you unmistakable.

2. pictures and a menu that whets the appetite
A modern, beautifully designed website with unique images should whet the appetite. A beautiful menu on your website also whets the appetite. Ideal: with pictures, descriptions, allergens, also for downloading as a pdf.

3. clear information - immediately visible
Address, opening hours, telephone number, menu - all this must be immediately visible, preferably on the homepage. Many guests search quickly on their mobile phones. Make it easy for them.

4. book online - simple & direct
A clear "Book now" button - linked to your system (e.g. Lunchgate, Localino etc.). The easier the reservation, the higher the chance that it will happen.

5. mobile optimised
90 % of your guests surf with their smartphone. Your site must load quickly, be easy to read on mobile devices and simple to use - otherwise you're out.

Common errors on catering websites

- Hidden or outdated information
- Bad photos
- No reservation tool
- No SSL certificate ("not secure" message in the browser)
- No clear style or branding

➡️ All this costs trust - and guests.

What a modern website can do today

A good website is not just a place for opening hours and a menu.

She has to today:
- Arouse emotions: through strong images, warm colours and personal stories
- Bringing the brand to life: Design, language and structure reflect what your restaurant stands for
- Creating digital touchpoints: Reservation, Social Media, Google Maps, Newsletter
- Making cultural identity visible: z.e.g. through colours, font, imagery and storytelling

Whether it's Chinese fine dining or a Vietnamese snack bar - a restaurant website only works if it combines target group, design and technology.

Conclusion

The right website doesn't just bring you more visibility - it brings you more guests. A clear structure, strong images, real personality: that's the recipe for success for your restaurant website today.

Restaurant Website - How mybow can help.

mybow Brand Consulting specialises in brand development and advertising for hospitality businesses. We combine marketing expertise with intercultural understanding - and create advertising that works.

We offer:

Branding & visual design
Logo, colours, menus, packaging
Web design
Restaurant packages, with SEO and multilingualism, reservation system and shop
Content Creation
Food photography, reels, videos
Communication
Marketing subscription, campaigns, Google Business, Google Ads and SEO
Workshops & Consultancy
For branding & business
Strategic advertising
Also for Asian and Chinese restaurants

Do the free online brand check now:

Brand Check

To the editor

René Bachmann is the owner of mybow and co-founder of the China Foods Alliance

As a business and marketing strategist, he supports companies in the development of clear positioning and sustainable visibility - with a focus on brand-strong content and digital growth strategies for SMEs, especially for catering and food brands.

As co-initiator of the China Foods Alliance, he is also committed to intercultural exchange in the areas of cuisine, education and entrepreneurship and supports Chinese food culture, especially Chinese restaurants in Switzerland.

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