Google Business - How to become visible on Google.

Why Google is the most important place for your visibility

Why your Google Business listing is crucial

Many guests don't search for restaurants via websites, but directly in Google - especially via Google Maps or on the go with their smartphone. The first thing they see is your Google business profile - with:

📍 Location on Google Maps
🕒 Opening hours
📞 Telephone number
🌐 Website link with functioning website
📷 Photos of food, interior, team
⭐ Reviews & reactions to it

If only half of this information is missing, your appearance will appear insecure or unkempt.

What a complete Google company profile entry must contain

To make your restaurant look trustworthy and be found, you need:

1. name & category
z.e.g. "Asia Take Away", "Vietnamese Restaurant", "Pizza Delivery Service"

2. address & opening hours
Always up to date - even on public holidays!

3. telephone number & link to website
Mobile clickable - guests often call directly

4. description
Short and clear: "Fresh Vietnamese cuisine in Zurich - homemade & with heart." Analogue to the description on the website.

5. photos that whet the appetite
Photos of the restaurant outside and inside! Then also show the view of the lake or the mountains. Photos of the food, if possible don't just show the empty restaurant. Attention, respect the privacy of the guests. Update photos regularly

6. ratings
→ Actively ask for reviews & respond to all of them - politely & honestly. Reviews are an important point for Google to rank you higher. Actively integrate this point into your communication strategy.

How guests find you via Google

Guests search for:
- "Sushi Restaurant Zurich"
- "Vietnamese lunch near the railway station"
- "Asian restaurant with terrace"

➡️ Google shows Maps entries with Google Business profiles first. If you don't show up - or your listing looks bad - you're out.

How mybow supports you

We help you to set up your Google Business entry professionally, with:
- Category optimisation
- Text & image design
- SEO-friendly description
- Support for reviews & answers
- Link to your website

This will make you visible, reputable - and keep you at the top of Google.

Conclusion

Google Business is free - but extremely effective. A well-maintained entry often decides whether a guest comes or clicks on. Utilise the potential - it's simple, fast and directly visible. And if that's not enough, Google Ads is the booster...

Google Business - How mybow can help.

mybow Brand Consulting specialises in brand development and advertising for hospitality businesses. We combine marketing expertise with intercultural understanding - and create advertising that works.

We offer:

Branding & visual design
Logo, colours, menus, packaging
Web design
Restaurant packages, with SEO and multilingualism, reservation system and shop
Content Creation
Food photography, reels, videos
Communication
Marketing subscription, campaigns, Google Business, Google Ads and SEO
Workshops & Consultancy
For branding & business
Strategic advertising
Also for Asian and Chinese restaurants

Do the free online brand check now:

Brand Check

To the editor

René Bachmann is the owner of mybow and co-founder of the China Foods Alliance

As a business and marketing strategist, he supports companies in the development of clear positioning and sustainable visibility - with a focus on brand-strong content and digital growth strategies for SMEs, especially for catering and food brands.

As co-initiator of the China Foods Alliance, he is also committed to intercultural exchange in the areas of cuisine, education and entrepreneurship and supports Chinese food culture, especially Chinese restaurants in Switzerland.

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