Google Ads for restaurants - How to be found immediately.

Immediately visible to guests with Google Ads for restaurants

Why Google Ads are so effective for restaurants

Anyone who googles "vietnamese restaurant Zurich" or "lunch Basel" means business. These people want to eat out - now.

And this is exactly where Google Ads comes into play:
- Google Ads takes you directly to where guests are actively searching - right at the top of the results.
- Whether you are opening a new location, need more footfall or simply want to combat a slow day - with Ads you are immediately visible.

What Google Ads can do better than traditional advertising

You decide when and where your advert appears - e.g. only on weekdays from 10 a.m. to 2 p.m. within a radius of 5 km:

Classic advertising
- Large wastage
- Expensive & little measurable
- Slow effect

Google Ads
- Local target groups with precision
- Budget controllable & trackable
- Visible in just a few hours

How to use Google Ads wisely for your restaurant

Use local search terms
Example: "Asian restaurant Bern", "vegetarian lunch Zurich"

Define campaign goals
- Calls (reservation)
- Website visits (menu, events)
- Route planning (Google Maps)

Important basics:
- Landing page must be right: Website should be mobile, fast & clear
- Ad texts must be relevant: clear USPs, e.g. "Homemade, fresh daily, vegan options"
- Start small & test budget: e.g. CHF 10-15/day for local visibility

Common mistakes with restaurant ads

🔻No local limitation: Stray loss
🔻Website not mobile compatible: Guests bail out
🔻Displays inaccurate or generic: no clicks
🔻No tracking: No learning effect

How mybow helps you to use Google Ads correctly

We know how restaurant marketing works - and how to use your budget wisely.

With Google Ads as part of your mybow marketing subscription, you get:
- Strategy & keyword research
- Creation & support of your campaigns
- Tracking (e.g. clicks, reservations)
- Landing page check (incl. optimisation)

➡️ You get more visibility relatively quickly - and more guests!

Conclusion

Google Ads is the digital equivalent of the illuminated restaurant sign - only more precise, flexible and measurable.
Whether you are launching a new restaurant, promoting events or simply want more guests: with the right strategy, Google Ads is one of the most efficient marketing measures for your restaurant

Google Business - How mybow can help.

mybow Brand Consulting specialises in brand development and advertising for hospitality businesses. We combine marketing expertise with intercultural understanding - and create advertising that works.

We offer:

Branding & visual design
Logo, colours, menus, packaging
Web design
Restaurant packages, with SEO and multilingualism, reservation system and shop
Content Creation
Food photography, reels, videos
Communication
Marketing subscription, campaigns, Google Business, Google Ads and SEO
Workshops & Consultancy
For branding & business
Strategic advertising
Also for Asian and Chinese restaurants

Do the free online brand check now:

Brand Check

To the editor

René Bachmann is the owner of mybow and co-founder of the China Foods Alliance

As a business and marketing strategist, he supports companies in the development of clear positioning and sustainable visibility - with a focus on brand-strong content and digital growth strategies for SMEs, especially for catering and food brands.

As co-initiator of the China Foods Alliance, he is also committed to intercultural exchange in the areas of cuisine, education and entrepreneurship and supports Chinese food culture, especially Chinese restaurants in Switzerland.

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