mybow Brand Consulting developed a new brand foundation for MOOS licht AG, a specialist in lighting systems with a focus on emergency and special luminaires. As part of the Business Camp and the Entrepreneur Lab workshop series, key strategic issues were clarified together with the company - from positioning and target group focus to brand alignment.

The result is a completely revamped brand identity that is convincing in terms of both content and visuals. In addition to a new logo, a fresh visual identity was created that radiates clarity, precision and technical expertise. The language was also sharpened to communicate the company's strengths in a precise and understandable way.

The new website was technically implemented by an IT partner - based on the conceptual management and design specifications by mybow. The result is a professional and authentic appearance that combines innovation, reliability and expertise in a coherent overall picture.