Artegusto - the art of taste

For Artegusto - an initiative of the Swiss vegetable producers Stoll Frères SA from Yverdon-les-Bains and Tior SA from Cadenazzo - mybow Brand Consulting supported the brand development and the entire communication. The aim was to develop a consumer brand that is rather unusual for vegetable producers: independent, high-quality and distinctive. The Artegusto brand was built on the values of flavour, elegance and innovation and reflects these in every detail. 

mybow is responsible for the ongoing communication work: from social media to influencer collaborations, recipe creations and nationwide campaigns, for example in cooperation with Coop. This naturally includes a multilingual website with a shop, which is used to market exclusive products such as YOOM® tomatoes and black garlic to both B2C and B2B customers.

The appearance is complemented by professional photo shoots that characterise the visual language of the brand. This creates a consistent brand world that convincingly visualises quality, freshness and origin - on all channels.

I would like to thank mybow for their professional collaboration. It is very helpful to have someone at our side who closely accompanies the project and actively supports us at all times. This commitment creates trust - mybow consistently pursues the activities and reliably realises them in line with our expectations.