For the Aarauerstube in Aarau, mybow Brand Consulting supported the new operators in repositioning the traditional restaurant. The aim was to authentically communicate the combination of down-to-earth Swiss cuisine with Asian influences - approachable, inviting and contemporary.
The result is a brand identity that positions the Aarauerstube as an open meeting place for a diverse clientele - from craftsmen to government councillors.

The collaboration focuses on regular food shoots and ongoing communication measures, particularly in the area of social media.

A central theme was to create a visible and harmonious symbiosis between classic Swiss dishes and the Thai food on offer.

From the initial idea through to realisation, we support our clients with a keen sense of brand, target group and detail. Every project is unique - and that's what makes working with us so exciting. Here are a few insights into one of the various food photography shoots at the Aarauerstube.