How Strong Is Your Brand? How Strong Is Your Brand? Take this short check (just 4-5 questions) to discover how developed your brand actually is - whether you're just starting out or already growing. At the end, you'll receive a brief personal feedback - free of charge and instantly. Ready? Let's begin. General question How long has your business been around? Don't worry - whether you're brand new or an old hand, we'll pick you up right where you are. Still in the idea phase For less than 6 months For 6-12 months For 1-2 years Already 3 years or longerNone Logo & Style 1 How do you present your brand to the outside world? Are you still at the very beginning? No problem - we'll take a look at how you're currently performing. I don't have a clear presentation yet I use simple logos and colours for the first time I experiment with designs and try out different approachesNone Target Client Group How do you communicate with your first customers? How do you reach the people who should get to know your business? Tell us about it! Personally and directly, e.g. through conversations or telephone calls First social media profiles, but still not very active I send e-mails or newsletters from time to time Not really yet - I still want to learn more hereNone Brand Impression How comfortable do you feel with your brand image? Are you happy with what you've shown so far - or is there still room for improvement? Very well, I'm proud of it! There is still room for improvement I feel rather lost and need helpNone Logo & Style 2 How are you currently developing your brand presence? You already have a gig - but how do you take it to the next level? I am working on a consistent design and a clear message I test new channels and content to gain more visibility I incorporate feedback and constantly adapt my performance I'm still not sure what to do nextNone Communication Which channels do you use to make your brand visible? Social media, website, events or what else? Show us where you're travelling. Mainly social media (Instagram, Facebook, LinkedIn) I use my website as my main platform I travel to trade fairs, events and in person Not so many channels yet - I'm concentrating on the essentialsNone Recognition value How do you rate the recognition value of your brand? Do you think your customers immediately recognise your brand and associate it with you? My brand is clearly recognisable and stays in your head I am still working on creating a uniform appearance My brand is partially recognisable, but not for all customers I still have a lot of catching up to doNone Present brands How do you present your brand to the outside world? Whether chic, casual or completely different - your brand image should suit you. How about you? Consistent design, clear message - my appearance looks professional It's still a bit unclear, but I'm working on it I have tried different styles and am still looking for my way I don't actually have a fixed gig yetNone Brand Strategy How do you use your branding to attract customers? Branding is more than just a logo - it's your chance to inspire customers. What do you do for it? I use branding consistently in marketing, social media and communication Partly, but I still see a lot of potential there I mainly focus on product and service - branding is more of a secondary issue To be honest, I don't have a strategy yetNone Target group How well do you know your target group and are you addressing them specifically? Reaching the right customers is the key to success. How well does your approach fit? I know my target group very well and hit them with customised messages I have an approximate picture, but could be more precise I speak rather broadly, without a specific target group Target group? That's still a big question mark for meNone Customer feedback Do you regularly receive feedback that aligns with your brand values? Feedback is the best reflection of your brand. What do customers, partners or colleagues say - does it match your brand essence? Yes, I always get feedback that reflects exactly what my brand stands for Mostly yes, but sometimes there are other opinions Rarely, I hear rather little feedback about my brand Feedback? I don't even know if anyone perceives it that wayNone Would you like to receive a short feedback based on your answers? No spam, I promise. Just a crisp mini-feedback email - perhaps with a few thought-provoking ideas on how you can make your brand even stronger. Name email Language Time's up
U