Strategy & Branding


The strategy & Branding development is based on our workshop modules Brand Laboratory. We work on the company profile, screen the market, define the target groups, and help to better differentiate the offer. Further, we identify target group-oriented (B2B or B2C) communication channels. We work closely with your team and jointly develop the basis for effective strategies and outstanding branding.

You will get

  • Joint development of branding with selected methods
  • Joint development of the positioning with selected methods

Frame

  • Location: Office in Luzern (other location can be organized 2 weeks in advance)
  • Host: mybow (1-2 person)
  • Attendee: up to 4 guests
  • workshops of 2.5 à 3h + catch up
  • Output: Miro / Canva Board

Positioning

Depending on the time and number of workshops, it may only be possible to work on selected topics:

  • SWOT: Where do we stand?
  • Future Map: Where are the trends heading?
  • What makes our team qualified?
  • Why should the customer trust us?
  • Market: Description of the market
  • Use Cases: Where and why are we needed?
  • Define main target groups
  • Creating the customer profile
  • Do we know what we offer?
  • Value Driver: How do we differentiate ourselves?
  • Irresistible Offer: How can we convert Pains into Gains?
  • Bonus Stack: How can we make the offer irresistible?

Branding / ReBranding

Depending on the time and number of workshops, it may only be possible to work on selected topics:

  • Branding Wheel
  • Vision, Mission
  • Who, Who, What, How
  • Brand Profile
  • Reason Why

Working on your brand means investing in your future. This should be the basis of success for many years to come. Before you invest in your brand, there are a number of things you need to consider. Three elements are important for a good result:

  • Create a clear positioning in advance and review/optimize your brand!
  • Create outstanding content that makes your brand unique!
  • A brand needs care. Work on it constantly to increase brand awareness!
  • Register your Brand and make a trademark registration!

Define your targets first

First, define your objectives. Do you want to invest in your brand in short or medium term? Do you invest in your brand because you believe in your business model? Do you believe that a stronger brand can help you increase the profit of your products?

What is included in a branding

Each project is different, but a combination of the elements described above. Strategy, branding, logo, visuals, flyers, business cards, website, social media support, photo shoots, video shoots or even a launch event are elements that mybow can cover in collaboration with our network of professional partners. The question is, how much effort do you want to put into your brand, and how exceptional do you want the results to be?

Price ranges

No need to worry, we can start with a small budget, but professional branding has a certain impact on the budget:

  • A small branding project can be carried out within a price range of CHF 10’000.- to 15’000.-
  • For medium-sized branding project, the price range is between CHF 20’000.- to CHF 40’000.-
  • For outstanding and high level branding, the prices are from CHF 50’000.- upwards

Brand Registration

A trademark registration sets you apart from the competition and increases the economic value of a company. Trademark protection gives the company the exclusive right to use the trademark for the designated goods and/or services. A trademark helps to build a good reputation on the market and thus increases credibility. Trademark protection is an asset and enables the company to take legal action against misuse of the trademark.